MENLO PARK, Calif. — Instagram has quietly updated its signature wordmark, introducing a refined custom typographic design that updates the platform’s familiar cursive lettering.
Rather than overhauling the app's entire visual system or logo icon, the refresh focuses specifically on the script wordmark seen on the app’s home feed, log-in screens, and marketing assets.
What Changed in the Typography?
The updated wordmark replaces the classic, tightly connected script with a slightly broader, squarer, and more relaxed lettering style.
Bolder Weight: The letterforms feature a more consistent stroke thickness for better legibility on high-resolution screens.
Modernized Loops: The signature loops—particularly on the "g" and "s"—have been simplified to feel more geometric and open.
Custom Character: The new script leans into Instagram's custom brand font (Instagram Sans), striking a balance between a handcrafted feel and modern digital UI standards.
Why Refresh the Wordmark?
Typography updates like this are common for mature digital brands. As mobile screens, display technologies, and app layouts evolve, subtle tweaks ensure that brand lettering remains crisp, readable, and distinct without distracting from user-generated content.
The refreshed wordmark is rolling out across iOS, Android, and web platforms.
FAQ
Is Instagram changing its app icon?
No. The camera icon and signature gradient backdrop remain unchanged; this update is strictly focused on the text wordmark.
Will this affect app layout or features?
No features or feed layouts are affected by this update.